Lickable Lift!

Now, an edible lift (elevator)! The doors have opened on the first ever lick-able lift that targets the taste buds of city workers. McVitie’s Jaffa Cakes took inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst to create a Spot of Jaffa — an edible elevator artwork comprising 1,325 lick-able Jaffa Cakes. Food technicians and artists took four weeks to develop the edible elevator which is being trialled at Engine on London's Great Portland Street. Philippa Tilley, senior brand manager, comments, “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers. We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.” Courtesy: Times of India