“Frailty thy name is woman!”, this is a famous Shakespearean
quote, though not apt on a Women’s Day .
Weakness in mathematics and discomfort in reading maps are the universal
characteristics of women from time immemorial.
As against this, multitasking is the greatest strength every woman. Scholars of IIM- Ahmedabad, India have
carried out an extensive research on the social behavior of a group of women in
order to unearth the myths about the qualities of the fairer sex.
Myth: Women are inveterate shoppers.
Reality: Retail
therapy is not an exclusive feminine trait.
One in two shoppers is a man.
Modern retail is overwhelmingly male dominated. While women are driven by their heart, men are
ruled by their head. Men are extremely
emotional about their purchases and women are more value-seeking.
Myth: Women are right brain creatures.
Reality: Men are
supposed to be logical, analytical and focused whereas women are said to be
creative and emotional. This gender
delusion persists despite the growing presence of women in the financial and
banking services. Scientists opine that
behavioral differences between the sexes can’t be explained by the brain. Cultural expectations and pressures play a
vital role.
Myth: Women talk more.
Reality: Talkative
women and silent men…that’s how popular culture spins it. But the notion that women talk more is an urban
myth. For every study showing women talk
more, there’s another showing men talk more.
It’s high time to stop the chatter and bury the myth.
Myth: Women are crazy about brands.
Reality: The IIM-A study
discovered that the reality is just the opposite. Men go for brands. Women buy products. The study shows that men would not mind
buying their favorite brand in smaller sizes, but women will simply opt for
some other brand with better value for money.
Yes, the modern women are smarter than men!
I'm not so sure they are smarter, but I agree with these assessments. For every rule there is someone to defy that rule. Excellent post.
ReplyDeleteHave a terrific day. :)